Where learning comes to play

Discover fun and engaging toys designed to inspire play while building intellectual and emotional skills.

father and son playing with dinosaur toy
SmarterKids Trusted Partner in Learning

Created for fun, designed to teach.


We are learning and development experts creating and curating fun toys that help kids explore, create, grow and be successful.

About Us 
child and mom playing with science toys

Big Bucket of Science

Ages 6-9

Dive into the world of science with favorites like Insta-Snow and Magic Sand where kids can explore how things work.

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Child playing with toys

Mathematic Bus

Ages 3-6

Build a foundation for numbers with this interactive toy that makes it fun and easy to learn how to count, add and subtract.

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Curated toys for your child’s learning & development

Find products that are the right fit for your child’s unique needs and interests.
Science & Nature
Art & Creative Activity
Active Play
Imaginative Play
Mind & Body
Reading & Writing
Supplies & Essentials

More to explore

kids playing with toys on the ground
kids doing crafts on the floor