boy playing with chemistry toys

Where learning comes to play

“Play is fundamentally important for learning 21st century skills, such as problem solving, collaboration, and creativity.”


~ American Academy of Pediatrics

SmarterKids Trusted Partner in Learning

The SmarterKids Promise

As a parent, you have a big job. You want to do everything you can to help your child succeed and be happy as they navigate this world and find their way in it.


As education specialists with years of learning and development knowledge, our goal is to provide high-quality, fun products for play that are also specifically designed to help with your child’s learning and development.


SmarterKids comes from a company with over 35 years of serving the educator community, and we aim to share that expertise to help kids advance their learning at home. We make it easy for you to find the learning products that fit the age, stage and unique needs and interests of the kids in your life. We’re not just a catalog of products. Our site includes knowledge bites so you are fitted with the information and insight needed on why and what toys will allow your child to explore, grow and thrive — and have a lot of fun along the way. SmarterKids is here to bring your child fun toys that build essential skills.

mom and kid playing with a game

Kid-inspired and

The SmarterKid Difference

Ignite a love of learning

Mom and Kid playing with castle blocks

Toys developed by learning and development experts for your child’s unique needs

Our team of learning and development experts has developed a well-curated assortment of toys so you’ll be sure to find the right product that will meet your child’s needs and interests. With expertise in both IQ and EQ developmental products, we seek to emphasize the connection between play and learning. We’re proud that teachers give their stamp of approval to our proprietary brands, which are always rooted in educational theory.

SmarterKids has access to hundreds of teachers and learning specialists, and they’ve helped us to design toys that are both fun and educational. From science and math to arts and creative activities, our toys help kids build necessary skills like problem solving, critical thinking and emotional well-being. But none of that matters if our toys aren’t engaging and a lot of fun. Playing with the toy is where the learning happens. Fun has to be our north star.

Kid playing with colourful dough

Tested by the real experts: kids

We know you don’t need another toy that doesn’t get played with. So, we learn from the best — kids who know a thing or two about play! Every child has a natural sense of curiosity, and our job is to simply make the most of it. Our kid testers truly have the highest standards and we go back to the drawing board until a product surprises, delights and brings them joy.